NWP’s QMart recently donated $20,000 to the Partnership for Drug-Free Kids (PDFK), a national organization that helps families coping with drug abuse by providing counseling support and other invaluable resources on the path to recovery. One of those resources is the Partnership Helpline (855-DRUGFREE) that was designed for parents to speak with trained compassionate social workers. On February 7, QMart organized and hosted an event to honor the work of PDFK and Parent Coach, Linda Vamvas. As a parent coach, Vamvas trained extensively to work with parents who are battling drug related issues with their teen or young adult child.
“QMart believes that creating awareness in our collective effort with the Partnership for Drug-Free Kids is imperative given that our largest demographic to frequent QMart convenience stores is the millennial group. I’m proud to say that QMart stands firmly behind this very relevant cause and our ultimate goal is to unite and fight with knowledge while nurturing the partnership on a long-term basis. Engaging our community is at the core of who we are. Even on the store level, there’s a reason why we call our customers ‘guests’ and it’s because we emphasize service–to both our patrons and the community. So we strive to build real, personal relationships that extend beyond the point of sale”, Fazil Malik – President & CEO of QMart said.
The event also included a ceremonial presentation of the donation by President and CEO, Fazil Malik. The funds donated by QMart will help enrich and support:
Corporate Social Responsibility (CSR) and all other community involvement efforts are lead by Chief Marketing Officer, Meelad Al-Arashi, She developed the campaign slogan — Working Together to Prevent & Educate specifically for the partnership and its collaborative projects. QMart is slated to work with PDFK in the digital sphere on a continuous basis with thoughtfully crafted marketing campaigns on social media in the coming months. Next on the agenda is a text-to-donate campaign that will roll out in the summer of 2017.
Next on NWP’s CSR plan is a mentorship program, Compass, designed to leverage the expertise of our CEO and other company executives with the ultimate goal of providing tailored, personal guidance to youth looking for inspiration or educational/professional guidance. Compass will serve under-represented groups, particularly high-performing student living in socioeconomically disadvantaged neighborhoods.