Employee Engagement: An illusive subject that every business leader, CEO and company executive touts to no avail. Retail personnel traveled to Houston from Austin, Texas and Oklahoma for NWP's Quarterly Meeting held at the Omni Hotel in the Energy Corridor. Angie Noell, SPHR, was the event's keynote speaker who lead a discussion on ways that 'Engagement Pays'. Among other exercises were breakout sessions tailored to two of the four arms of business: quick serve restaurants and convenience stores. The sessions were lead in small groups and intimate settings conducive to open discourse and personalized communication.
Northwest Petroleum's Meelad Al-Arashi earned the the 2017 Gold Hermes Creative Award for Consumer Engagement in Interactive Media and Emerging Technologies for art direction, brand awareness and content marketing for NWP's QMart convenience store. Other gold awardees included Bloomberg, Booz Allen Hamilton, Duke University, GSD&M and the US Departnment of Labor.
The Hermes Creative Awards is an international competition for concept, writing, art direction and design of traditional and emerging technologies within marketing communications administered by AMCP.
The competition is one of the largest of its kind in the world. Winners range in size from individual communicators to media conglomerates and Fortune 500 companies.
Our people are our asset so we'd like to honor all NWP team members for the part they play in maintaining our performance standards and our commitment to excellence. But we wanted to know exactly what they love about working at the company. Watch the video of one of ours at Burger King to find out. Happy #EmployeeAppreciation Week from all of us at NWP!
NWP’s QMart recently donated $20,000 to the Partnership for Drug-Free Kids (PDFK), a national organization that helps families coping with drug abuse by providing counseling support and other invaluable resources on the path to recovery. One of those resources is the Partnership Helpline (855-DRUGFREE) that was designed for parents to speak with trained compassionate social workers. On February 7, QMart organized and hosted an event to honor the work of PDFK and Parent Coach, Linda Vamvas. As a parent coach, Vamvas trained extensively to work with parents who are battling drug related issues with their teen or young adult child.
“QMart believes that creating awareness in our collective effort with the Partnership for Drug-Free Kids is imperative given that our largest demographic to frequent QMart convenience stores is the millennial group. I’m proud to say that QMart stands firmly behind this very relevant cause and our ultimate goal is to unite and fight with knowledge while nurturing the partnership on a long-term basis. Engaging our community is at the core of who we are. Even on the store level, there’s a reason why we call our customers ‘guests’ and it’s because we emphasize service–to both our patrons and the community. So we strive to build real, personal relationships that extend beyond the point of sale”, Fazil Malik – President & CEO of QMart said.
The event also included a ceremonial presentation of the donation by President and CEO, Fazil Malik. The funds donated by QMart will help enrich and support:
Corporate Social Responsibility (CSR) and all other community involvement efforts are lead by Chief Marketing Officer, Meelad Al-Arashi, She developed the campaign slogan — Working Together to Prevent & Educate specifically for the partnership and its collaborative projects. QMart is slated to work with PDFK in the digital sphere on a continuous basis with thoughtfully crafted marketing campaigns on social media in the coming months. Next on the agenda is a text-to-donate campaign that will roll out in the summer of 2017.
Next on NWP’s CSR plan is a mentorship program, Compass, designed to leverage the expertise of our CEO and other company executives with the ultimate goal of providing tailored, personal guidance to youth looking for inspiration or educational/professional guidance. Compass will serve under-represented groups, particularly high-performing student living in socioeconomically disadvantaged neighborhoods.
The 14th annual Consumer Goods Sales & Marketing Summit will bring sales, marketing and IT leaders together to discuss the unique challenges and best practices faced by consumer goods companies in the new digital age.
The Value of Attending CG 2017
TPE's transformation is comes at an opportune time of the year. The conference, showcasing one of the convenience store industry's biggest money-makers, will be held Jan. 25-26, at the Las Vegas Convention Center. This time around the show is coming back as an even more relevant industry tradeshow. With the lineup including tobacco, vapor, and the growing market for tobacco and related accessories, TPE 2017 remains the leading and most comprehenisve B2B tobacco trade show, but its impact extends beyond just cigarettes and premium cigars. It aims to become an all-encompassing business experience.
“We have grown, adapted and are ready to deliver a value-added business experience of the times for tobacco suppliers, buyers and other industry participants,” said Jason Carignan, chief marketing officer at Moorpark, Calif.-based Kretek International Inc., parent company of the trade show. “TPE 2017 is planning to deliver the industry’s most compelling content yet.”
Independent tobacco retailers can register for educational sessions that will span a myriad of current local, state and federal legislation and regulations. For more information about attending or exhibiting at the show, as well as ongoing updates, visit tobaccoplusexpo.com or register below.
QMart will hold its inaugural "Give Joy with A Toy" toy drive with custom-built and branded gift boxes for collection of new, donated toys displayed in all QMart locations. NWP is committed to its responsibility to act with integrity in the communities in which it conducts business and its unwavering promise to give back.
Northwest Petroleum's Charity Classic Golf Tournament to Raise Funds for the Blind and Visually Impaired
HOUSTON, TX—Northwest Petroleum LP will hold its first Charity Classic Golf Tournament in which all proceeds will benefit The Lighthouse of Houston (403c), an organization that is dedicated to providing education, recreation and career resources for the blind and visually impaired.
The golf tournament will be held at the Black Horse Country Club located at 12205 Fry Road, Cypress, Texas 77433 on Friday, September 9, 2016 at 10 am CST with Golf Registration opening at 10:30 am CST.
The Lighthouse serves approximately 7,000 people each year and is a member agency of the United Way of Greater Houston. The primary goal of the Lighthouse of Houston is direct service to the individual. This includes not only providing direct service to the blind or visually impaired, but a continual commitment to improving the quality and relevance of this service. All other organizational activities and functions are in support of this primary focus and have as their goal the development and dissemination of better service designs and interventions in order to enhance the optimal functioning of the blind or visually impaired individual.